Go Deeper
Twenty minutes is the start.
Each episode shows you where the money goes. Here is how to keep more of it: our own e-books, the courses we would take ourselves, and the books behind the series.
Our e-books
The reading list
How they get you
Pricing, persuasion and defaults: the psychology the sticker is built on.
Thinking, Fast and Slow
Daniel KahnemanWhy a number planted in your head ("it will probably break") changes the math you do on top of it.
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Predictably Irrational
Dan ArielyHow anchors, decoys and "free" bend decisions. It shows up at the checkout counter and on the price tag alike.
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Priceless: The Myth of Fair Value
William PoundstoneWhy the number you see first decides what a product feels worth, and who gets to put it there.
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Influence
Robert CialdiniScarcity, social proof and the countdown clock. The toolkit behind every doorbuster.
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Nudge
Richard Thaler & Cass SunsteinWhy the default option wins so often, and who gets to choose the default you were given.
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Misbehaving
Richard ThalerHow a Nobel economist caught people (and markets) ignoring the math, and who profits when they do.
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Odds, averages and charts, so the next statistic you meet has to earn your trust.
Freakonomics
Steven Levitt & Stephen DubnerOne of the two books the channel is built on: ask who gets paid, and follow the money.
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The Drunkard's Walk
Leonard MlodinowThe other book the channel is built on: how randomness hides inside numbers we treat as skill or luck.
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How to Lie with Statistics
Darrell HuffSeventy years old and still the fastest way to spot a chart that was built to sell you something.
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Naked Statistics
Charles WheelanStatistics without the dread: averages, odds and samples explained with real decisions, not formulas.
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What to actually do with the math: spending, saving, investing, and negotiating.
The Psychology of Money
Morgan HouselShort stories about why smart people make odd money decisions. A good companion to the whole series.
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Your Money or Your Life
Vicki Robin & Joe DominguezA classic on counting what things really cost, in hours of your life. The same instinct as every episode.
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I Will Teach You to Be Rich
Ramit SethiA practical take on automating the boring parts of money and on where the marketing ends and the math begins.
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The Millionaire Next Door
Thomas Stanley & William DankoResearch on how ordinary people actually build wealth. A useful contrast with the lifestyle the points are sold with.
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The Little Book of Common Sense Investing
John C. BogleThe fee math, from the man who built Vanguard: small percentages, compounded, take most of the gain.
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Never Split the Difference
Chris VossFor the other side of the counter: a former FBI negotiator on how to stop accepting the first number.
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